The Four Levels of Competence

There have been many articles over the years written about the four levels of competence.

I remember coming across this concept years ago in my training days when I was in the grassroots business for a DC based grassroots company.

Every new client brought a new project with new issues we had to get up to speed with in a hurry.  Hence, we were always starting out at the bottom rung of the ladder.

As trainers, it was our job to get the staff up the ladder so they could get on the phones and start selling.  Yes, grassroots is selling just like membership you're just asking them to write a letter, make a phone, etc. instead of asking for membership dues.

When you hire a new staff member at your chamber it's likely they may not be familiar with our industry or what a chamber does for its members. Again, they're starting at the bottom of the ladder.

Whether you're familiar with this concept or not, as leaders you've been helping folks climb the ladder on a regular basis.

The four levels of competence in a nutshell are:

  • Unconsciously competent - you don't know you know.
  • Consciously competent - you know you know.
  • Consciously incompetent - you know you don't know.
  • Unconsciously incompetent - you don't know you don't know.

As stated before, we all start out at the bottom rung of the ladder (I've ordered them this way for illustration) in our first job, new job or a new assignment.


The goal is to make your way up the ladder with the ultimate goal of leaning towards the top ring.

The problem with the top ring, in my opinion?


That's a place where boredom sets in.

As managers of staff, that's a red flag for its time to potentially find a new job. The reason?  There's no challenge anymore.

I don't know about you, but I like a job that continues to challenge my intellect and curiosity. I want to keep trying new things (i.e. programs, projects, or services).  That's what keeps us sharp.

Where do you fall on the ladder?

Here's to climbing the ladder - consciously!

For more information from Wikipedia on the four levels of competence go HERE.

Or for a great article titled The Conscious Competence Ladder from Mind Tools go HERE.

Who Are The Leaders in Your Community?

Are you new to your chamber job?

If you're not from the area, how should you go about identifying the leaders in your "new" community?

At the very least, the following exercise will give you a chance to identify who the community leaders are on your terms, not just from a sheet of paper someone at the chamber gave you in your CEO orientation packet.

Here's a place to start:

  • Identify board members of the other local business and community groups;
  • Identify business sectors and size (retail, manufacturing, health care, etc); and
  • Finally, meet with the leaders of those sectors (i.e., hospital CEO, plant manager of the biggest manufacturing plant in town, etc.).

Once you've collected this information see where the lists overlap. That's a great place to start.

From that list, meet with them individually and ask them questions about the community.  Find out who is in their inner circle of friends by asking them if there is someone they know that you should meet.


Sound familiar, we have a circle of friends in the social media space.

This time meet face-to-face with these folks. You might find that some of these individuals are not current members of your new chamber.

Ask why?

Let them know you're the new leader of the chamber and invite them to join or rejoin.

For a previous blog post on a new chamber CEO's first hundred days go HERE.

Creating a Government Affairs Program

I was recently meeting with a local chamber CEO and they asked the question "How do I start a government affairs program at my chamber?"

It's very simple!

Start by:

  • Forming a governance structure, identify a chairman (current member of the board) to head your Government Affairs or Advocacy Committee;
  • Survey your membership to identify the issues that are important to them;
  • Have the committee discuss the issues; and
  • That committee should make recommendations to your full chamber board on what position to take on any legislative issues.

This new government affairs committee does not have to meet every month. I'd suggest quarterly will do the trick as you get started, unless you have a very active legislative session.

Who should you pick as your chairman?

A current board member without an ax to grind and a consensus builder would be a great choice.

Like any chairman, it's important to pick an individual that will put on their "chamber hat" and work on issues that affect all businesses.

And there will be times when you will have members on both sides of an issue, don't worry that's what your committee is for.  My guess, in those situations you won't take a position.

But once the board has approved a position (support or opposing an issue), communicate that position to all stakeholders:

  • Your members;
  • The legislators;
  • The media; and
  • Your community.

Chambers were created to stand up for their members and take pro business advocacy positions. We are membership organizations, right?

It's as easy as that.

For a related blog post on Advocacy: Three Elements of an Effective Program go HERE.

Or you can access this blog post titled Advocate: What's Your Chamber's Role HERE.

Effective Messaging

I recently read an article in AssociationsNow magazine that quoted James Carville as stating:

"...for a message to be effective, it has to be simple, relevant, and repetitive. It has to fit all three elements."

So true!

I also recently attended a special training on executive communications.
  While there are many keys to an effective presentation, the three themes I learned there were:

  • Be yourself;
  • Be energetic; and
  • Start and finish with the same point/message.

As chamber executives it's important to keep these suggestions top of mind. You remember the KISS theory, right?  Keep it simple stupid.

I'm suggesting the same thing here!

Don't over complicate the message. Keep it in bite size portions so people can digest and understand what you're saying or what you’re asking them to do.

It's like the 30-second elevator speech we're all familiar with and I wrote about in a previous post HERE. All your staff should have that speech down pat when asked what your chamber is known for.

So, continue to educate yourself on becoming the best communicator you can be. Your chamber will be the beneficiary. You'll benefit too!

I'll end with another quote from James Carville from the article:

"...if you want people to know three things about you, have three parts to your message. If you want people to know nothing about you, then have nine."

Who Should You Follow on Twitter?

As a chamber executive, I use Twitter to keep abreast of the latest technology, management and nonprofit issues affecting the chamber/nonprofit industry from people I choose to hear from - influencers.

I only follow about 30+ people.


But to me, those are the leaders in their fields that I want to hear from.

If they send something out and I want to dig a little deeper on the subject matter, I'll click the link that normally accompanies a tweet!

The following are just a sample of who I follow on Twitter:


What's nice about Twitter, in this aspect, is if I like the headline I can go to the full article. Otherwise, I get the headline and move on.

Reading the headlines and finding out if anything is trending is important even if you don't read the entire article.

It gives you a working knowledge of the issues of the day and the topic de jour at your next reception or networking event.

In my humble opinion, the less you follow, the better.  Who's got time to follow thousands of Twitter handles?  Not me.

Something to think about!

Facilitation: Master the Art

Do you think of yourself as a facilitator?

As chamber executives aren't we in the business of facilitating everyday?

Yes, we are and those that have mastered this art are the successful chamber executives across the country.

Whether it's at your monthly board meeting or connecting your members with each other, you're facilitating.  That's the business we're in.

There is an art to facilitation. After reading many articles on the subject, the following themes ring true for me:


  • A good listener
  • Understand what your members are asking of you
  • Getting input from all relevant constituents
  • Drawing out people who are hesitant to speak up
  • And finally, connecting the dots for all constituents/members

A good facilitator keeps the discussion going in the right direction without interjecting their personal views. That's the key in my view of any effective facilitator.

Think back to the many sessions you've attended where you had a facilitator. What attributes of the presenter did you like? Which did you not?

Spend the time to hone your skills in this great art. Your chamber will be better off for it.

For a great resource on facilitation go to the International Association of Facilitators.

4 Tips For Onboarding New Staff

We all hire staff from time to time and how we onboard that employee into our chamber workplace is a critical first step!

Everyone is busy, but it's important to take the time to have a formal onboarding process that will position your new staff member to be successful.

Here are four areas I focus on:

  • Job Description - what a great place to start.  Do you have a detailed job description for the new staff member of your chamber?  You might want to even have an operational manual of the duties that the previous staff member has created to help with your onboarding process.  This manual could be broken down into a day, week, and monthly list of tasks.
  • Set Expectations - it's very important to set your expectations upfront. That way there will be no misunderstandings down the road.  I wrote a blog post HERE on that subject matter.  For me there are four: professionalism; positive attitude; strong work ethic; and results.
  • Resources - give that new staff member the proper resources that will allow them to excel in their new job.  What do I mean by resources? Your time, the technology to accomplish the tasks at hand and the ability to learn your organizational structure (staff vs. volunteers) and the mission of your chamber.
  • Feedback - it's critical to be honest and constructive in giving ongoing feedback on how your new employee is doing based on your expectations and the expectations of your members.

I'm reminded of a staffing concept laid out in Jim Collins' book Good to Great. The book talks about a lot of good stuff but I want to highlight where he talks about getting the right people on the bus.

Do you have the right people on your team (bus)?  And are they in the right position (seat)?

Something to think about!

For a great article by The Bridgespan Group on onboarding and supporting a new CEO go HERE.