Chamber Leadership

Tips for Starting a Chamber of Commerce Grassroots Program

Do you have a formalized grassroots program?

If not, you should.

A grassroots campaign is one of the three legged stool that makes up a strong government affairs program at your chamber.

And the other two, direct lobbying and a political action committee (PAC).

Laying the groundwork for a successful grassroots program is essential for any Chamber of Commerce.

Here are some tips to get you started:

Building a Strong Foundation:

Define Your Goals & Priorities: Clearly identify the policy issues your chamber will advocate for. Align these with your members' interests and the community's economic well-being.
Secure Board & Staff Buy-In: Get leadership on board with the program's importance. Allocate staff resources for effective management.
Develop a Communication Plan: Establish clear channels to keep members informed about legislative issues, advocacy efforts, and calls to action.

Engaging Your Members:

Identify Your Champions: Find members who are passionate about specific issues and willing to be vocal advocates.
Educate & Empower: Provide members with information on legislative processes, effective communication with officials, and the importance of their participation.
Utilize Technology: Leverage online platforms and social media to mobilize members quickly and efficiently.

Building Relationships:

Identify Key Decision-Makers: Research and establish connections with local, state, and federal officials who can influence the issues you care about.
Maintain Open Communication: Foster ongoing dialogue with elected officials to understand their perspectives and concerns.
Highlight Member Impact: Showcase how your chamber's advocacy efforts benefit businesses and the community.

Starting a Chamber of Commerce Foundation

Starting a chamber of commerce foundation can be a great way to support the chamber's mission and program of work.

It also is a great way to promote economic development and business growth in the community.

Here are some steps you can take to start a chamber of commerce foundation:

Form a board of directors. The board of directors will be responsible for overseeing the foundation and ensuring that it is successful. The board should be composed of a diverse group of individuals with experience in business, finance, and community development.
Create a mission statement. The mission statement should clearly state the foundation's purpose and goals. It should be specific, measurable, attainable, relevant, and time-bound.
Develop a strategic plan. The strategic plan should outline the foundation's goals and objectives, as well as how it plans to achieve them. It should also include a budget and a timeline.
Raise funds. The foundation will need to raise money to support its activities. There are a variety of ways to raise funds, such as through donations, grants, and fundraising events.
Develop programs and services. The foundation should develop programs and services that support the chamber's mission and goals. These programs and services can be tailored to the specific needs of the community.
Market the foundation. The foundation needs to raise awareness of its mission and programs. This can be done through a variety of channels, such as social media, print advertising, and public relations.
Evaluate the foundation's performance. The foundation should regularly evaluate its performance to ensure that it is meeting its goals and objectives. This information can be used to make improvements to the foundation's programs and services.

By following these steps, you can start a chamber of commerce foundation that is successful and that helps to achieve the chamber's mission.

Here are some additional tips for starting a chamber of commerce foundation:

Get support from the chamber of commerce. The chamber of commerce can provide valuable support to the foundation, such as staff, office space, and access to its network of members.
Partner with other organizations. The foundation can partner with other organizations, such as local governments, universities, and nonprofits, to leverage resources and achieve its goals.
Be creative in your fundraising. There are a variety of ways to raise funds for a chamber of commerce foundation. Get creative and think outside the box to find ways to raise money that are relevant to your community and that will resonate with donors.
Be patient. It takes time to build a successful chamber of commerce foundation. Don't get discouraged if you don't see results immediately. Keep working hard and eventually you will achieve your goals.

Chamber of Commerce Total Resource Campaigns

A chamber of commerce total resource campaign is a fundraising effort that chambers of commerce use to raise money to support their operations and programs.

These campaigns can take many different forms, but they typically involve businesses and individuals donating money or resources to the chamber.

There are many benefits to participating in a chamber of commerce resource campaign.

For businesses, it is a great way to support their local community and get their name in front of a wider audience. It can also help to build relationships with other businesses in the community.

For individuals, it is a way to give back to the community and support the chamber's mission of promoting economic development and business growth.

Here are some of the most common types of chamber of commerce resource campaigns:

Donation drives: Businesses and individuals are asked to donate money to the chamber.
Sponsorships: Businesses are asked to sponsor a chamber event or program in exchange for advertising or other benefits.
Auctions: The chamber holds an auction of donated goods and services.
Membership drives: The chamber encourages businesses and individuals to become members in exchange for benefits, such as discounts on chamber events and programs.
Grants: The chamber applies for grants from foundations and government agencies to support its operations and programs.

Here are some things to think about for getting the most out of these campaigns for both the chamber and the members perspective:

Be clear about expectations. When you approach the chamber about participating in a total resource campaign, be clear about what you hope to achieve. This will help the chamber to match you with the right campaign.
Work with the chamber to create a customized campaign package. The chamber may be able to create a campaign package that meets your specific needs and budget.
Promote the campaign. Let your customers, employees, and other stakeholders know about your participation in the campaign. This will help to increase awareness of the chamber and the campaign.
Follow up with the chamber. After the campaign has ended, be sure to follow up with the chamber to see how it went and to discuss future opportunities.

By following these tips, both the member and the chamber can have a great experience and will lead to future participation in your next chamber of commerce total resource campaign.

Chamber of Commerce Sponsorships

Chamber of commerce sponsorships are a great way for businesses to support their local community and get their name in front of a wider audience.

There are many different types of chamber sponsorships available, so businesses can choose one that fits their budget and goals.

Here are some of the most common types of chamber sponsorships:

Event sponsorship: Businesses can sponsor a chamber event, such as a luncheon, gala, or trade show. This is a great way to get exposure to a large number of people in one place.
Membership sponsorship: Businesses can sponsor a chamber membership for a non-profit organization or individual/s. This is a great way to support a good cause and get your name in front of a new audience.
Program sponsorship: Businesses can sponsor a chamber program, such as a business education series or a networking event. This is a great way to connect with other businesses in your community and learn about new opportunities.
Advertising sponsorship: Businesses can purchase advertising space in the chamber's newsletter or on its website. This is a great way to reach a targeted audience of business professionals.
Donation sponsorship: Businesses can make a donation to the chamber's general fund. This is a great way to support the chamber's mission and help it continue to serve its members and the community.

Your members should be thinking of the following when choosing a chamber sponsorship, it is important to consider the following factors:

Their budget: Chamber sponsorships can range in cost from a few hundred dollars to several thousand dollars. It is important to choose a sponsorship that fits their budget.
Their goals: What do they hope to achieve by sponsoring the chamber? Do they want to increase brand awareness, generate leads, or build relationships with other businesses?
The chamber's mission: Make sure that the chamber's mission aligns with their own values and goals.
The chamber's audience: Who is the chamber's target audience? Make sure that the sponsorship will reach their target audience too.

By considering these factors, they can choose a chamber sponsorship that is right for their business and helps you achieve your goals.

Here are some additional tips for both parties to get the most out of a chamber of commerce sponsorship:

Be clear about expectations. When you approach the chamber about sponsorship, be clear about what you hope to achieve. This will help the chamber to match you with the right sponsorship opportunity.
Work to create a customized sponsorship package. The chamber may be able to create a sponsorship package that meets your specific needs and budget.
Promote the sponsorship. Let your customers, employees, and other stakeholders know about the sponsorship of the chamber. This will help to increase awareness of their business and the chamber.
Follow up conversations. After the sponsorship has ended, be sure to follow up to see how it went and to discuss future opportunities.

By following these tips, both parties can get the most out of a chamber of commerce sponsorship and help to support your local community.

How to Conduct a More Effective Board Orientation

This is not the first time of written about governance issues, but conducting an effective board orientation is worth repeating.

Setting expectations for your new board members is critical for their success, as well as yours, in their participation throughout the coming years of their board service.

Here are some tips on how to conduct a more effective board orientation:

Start by setting clear expectations. What are the board's roles and responsibilities? What are the board member's expectations? What are the organization's goals and objectives? By setting clear expectations, you can help new board members get up to speed quickly and start contributing effectively.
Provide comprehensive information. New board members need to know about the organization's history, mission, vision, values, and programs. They also need to know about the board's policies and procedures. By providing comprehensive information, you can help new board members feel confident and prepared to serve.
Make it interactive. A board orientation should not be a one-way lecture. Get new board members involved by asking questions, facilitating discussions, and providing opportunities for them to share their ideas. By making it interactive, you can help new board members feel engaged and invested in the organization.
Be welcoming and supportive. New board members are often nervous and unsure of themselves. Make them feel welcome and supported by introducing them to other board members, providing them with resources, and answering their questions. By being welcoming and supportive, you can help new board members feel comfortable and confident in their new role.
Follow up. After the board orientation, send new board members a follow-up email with the key takeaways from the meeting. This will help them remember what they learned and ensure that they are on the right track. You can also schedule a one-on-one meeting with new board members to answer any questions they may have.

By following these tips, you can conduct a more effective board orientation that will help new board members get up to speed quickly and start contributing effectively.

Here are some additional tips that you may find helpful:

Involve current board members in the planning process. Current board members can provide valuable insights on what new board members need to know and how they can be best supported.
Tailor the orientation to the specific needs of the organization. Not all organizations are the same, so it is important to tailor the orientation to the specific needs of the organization. For example, a nonprofit organization that is working on a specific social issue may need to provide more information about that issue than a general-purpose organization.
Use a variety of communication methods. In addition to providing written materials, you may also want to use other communication methods, such as videos, presentations, or group discussions. This can help to make the orientation more engaging and interactive.
Be flexible. Things don't always go according to plan, so be prepared to be flexible and adapt the orientation as needed. For example, if new board members have a lot of questions, you may need to extend the orientation or schedule additional meetings.

By following these tips, you can conduct a more effective board orientation that will help new board members get up to speed quickly and start contributing effectively.

Leveraging the Power of AI for Chamber Communications

This is the third in a series of blog posts on using Artificial intelligence (AI) at our chamber to enhance your program of work in communicating with your members and non-members alike.

AI can be leveraged by chambers of commerce to improve their communications in a number of ways.

Here are a few examples:

Personalize communications: AI can be used to personalize communications with members, such as email newsletters and event invitations. This can help to keep members engaged and informed about the chamber's activities.
Automate communications tasks: AI can be used to automate a variety of communications tasks, such as sending email newsletters, creating social media posts, and managing ad campaigns. This can free up staff time to focus on more strategic initiatives.
Analyze data to improve communications decisions: AI can be used to analyze data about communications campaigns, such as click-through rates, conversion rates, and website traffic. This information can be used to make better decisions about how to allocate communications resources and improve the effectiveness of communications campaigns.
Create and deliver content: AI can be used to create and deliver content that is relevant and engaging to members. This can include articles, blog posts, videos, and other types of content.

Overall, AI has the potential to be a powerful tool for chambers of commerce to improve their communications. By leveraging AI, chambers can save time, improve efficiency, and reach a wider audience.

Here are some additional ways that chambers of commerce can leverage AI for communications:

Use AI to create chatbots that can answer member questions and provide support.
Use AI to track member engagement with chamber content and events.
Use AI to predict which members are most likely to renew their memberships.
Use AI to identify new opportunities for collaboration between chamber members.

By leveraging AI, chambers of commerce can improve their communications efforts and reach their target audiences more effectively. This can help chambers to grow their membership base, attract new businesses to the community, and support the economic development of their region.

Here are some specific examples of how AI can be used for chamber communications:

Personalized email newsletters: AI can be used to segment email lists and send personalized newsletters to members based on their interests and demographics. This can help to ensure that members only receive content that is relevant to them, which can improve engagement and click-through rates.
Automated social media posts: AI can be used to schedule and post social media content automatically. This can free up staff time to focus on other tasks, and it can help to ensure that the chamber is consistently active on social media.
Chatbots: AI chatbots can be used to answer member questions and provide support 24/7. This can help to improve member satisfaction and reduce the workload on staff.
Content analysis: AI can be used to analyze content that is being shared on social media and in the news. This can help the chamber to identify trends and opportunities, and to create content that is more likely to resonate with its target audience.
Predictive analytics: AI can be used to predict which members are most likely to renew their memberships, or which businesses are most likely to relocate to the community. This information can be used to target marketing and outreach efforts more effectively.

By leveraging AI, chambers of commerce can improve their communications and reach their target audiences more effectively. This can help chambers to grow their membership base, attract new businesses to the community, and support the economic development of their region.

Leveraging the Power of AI for Chamber Marketing

This is the second blog post in a series of three I've focused on Artificial intelligence (AI) and how your chamber can use this technology to possibly enhance your marketing efforts.

It can be leveraged by chambers of commerce to improve their marketing efforts in a number of ways.

Here are a few examples:

Personalize marketing campaigns: AI can be used to personalize marketing campaigns based on the interests and demographics of target audiences. This can help to ensure that marketing messages are relevant and engaging, and that they are more likely to be successful.
Automate marketing tasks: AI can be used to automate a variety of marketing tasks, such as sending email newsletters, creating social media posts, and managing ad campaigns. This can free up staff time to focus on more strategic initiatives.
Analyze data to improve marketing decisions: AI can be used to analyze data about marketing campaigns, such as click-through rates, conversion rates, and website traffic. This information can be used to make better decisions about how to allocate marketing resources and improve the effectiveness of marketing campaigns.
Create and deliver content: AI can be used to create and deliver content that is relevant and engaging to target audiences. This can include articles, blog posts, videos, and other types of content.

Overall, AI has the potential to be a powerful tool for chambers of commerce to improve their marketing efforts. By leveraging AI, chambers can save time, improve efficiency, and reach a wider audience.

As AI technology continues to develop, chambers will be able to find even more ways to leverage its power to reach their target audiences and achieve their marketing goals.

Here are some additional ways that chambers of commerce can leverage AI for marketing:

Use AI to create chatbots that can answer member questions and provide support.
Use AI to track member engagement with chamber content and events.
Use AI to predict which members are most likely to renew their memberships.
Use AI to identify new opportunities for collaboration between chamber members.

By leveraging AI, chambers of commerce can improve their marketing efforts and reach their target audiences more effectively. This can help chambers to grow their membership base, attract new businesses to the community, and support the economic development of their region.