pamelajgreen.com, and the following comments are from her talk and PPT.
Stages of a Crisis
- Risk Assessment
Each group needs to define where you are in the above stages and respond accordingly. In the Covid-19 we’re in the two steps forward and one step back.
Focus on how you must change to do business not the “hole” of the pandemic. What can you do to keep your chamber relevant?
The Leader’s Role in a Crisis:
- Lead decisively – don’t be afraid to fail forward.
- Frame and reframe the crisis – curate all the new information you can to make appropriate decisions.
- Actively communicate – internally and externally with your stakeholders. You want to be the go-to resource at the local level.
- Flexibility – maintain a mindset of being radically flexible and prepare for the unexpected.
- Credible intelligence – consider multiple viewpoints from the right sources. As stated earlier, think being a curator on the information.
The discussion was fascinating!
5 Steps to Successful Crisis Recovery
- Recognize – is it over? Or are we going to have to deal with this all over again?
- Recalibration – think about where you want to focus your program of work moving forward. This might be a good time to kill some sacred cows. For a blog post on that subject go HERE. It’s important to be focused on the new normal in delivering value through the right technologies.
- Repair – articulate a communication strategy for your key stakeholders.
- Redirect – communicate more, not less, accentuate the positive, share best practices and resources that are out there.
- Reinvigorate – focus, focus, focus on value. Deliver value to your members, they need it now more than ever!
She ended with authenticity and genuine concern for your members are priceless! People will go with you if you’re authentic and genuine in dealing with the issue at hand. It’s Covid-19 today, it will be something else on another day.
For more resources on crisis management go HERE.