Social Media: Content Rules

The book Content Rules is a must read by any chamber who wants to start or raise their game when it comes to social media.

The book has many great suggestions but I wanted to focus on the frequency template that they describe.

The 1, 7, 30, 4, 2, 1 rule:

  • 1 – daily tweets
  • 7 – weekly blog post
  • 30 – monthly blog post on a recent meeting
  • 4 – quarterly research paper
  • 2 – biannual webinar roundtable
  • 1 – annual best practices, book, etc.

And don’t forget the title of the book, Content Rules. That's key!

Your social media should not be used as just another marketing tool. Use it to deliver content and encourage discussion on the important topics facing the business community, like growing their business, complying with regulations and electing pro-business candidates.

It’s been said before you can’t be all things to all people. The same is true with social media. You can’t be on all platforms and be successful!

Find out where your members are hanging out in the social media space and build a reputation in that space. It could be a blog, Facebook, LinkedIn, Google +, or some other platform.

It seems to me that every time I turn around a new tool is introduced in social media and is hyped as the next best thing.

Go where your members are and potential members are, don’t wait for them to come to you.

Content Rules!

For the latest articles in content marketing go to the Content Marketing Institute’s blog HERE.

Past Chairman’s Club

What a great resource that’s at your fingertips.

If you don’t have a “Past Chairman’s Club” you might think about creating one.

The following reasons are just a few good examples of why they could become your best asset and sounding board.

What might you add to the list?

  • They no longer have a dog in the fight;
  • They are seen as an elder statesman;
  • Great sounding board for new ideas; and
  • They could be a buffer to current board members.

The key to a successful “Past Chairman’s Club” is all in the set-up. Set ground rules:

  • Attendance is mandatory;
  • Financial support of the organization; and
  • Confidentiality.

What should you do in return? Create a special program for the “Past Chairman’s Club” (i.e., breakfast speaker series that will enhance their knowledge or business). It’s important to meet on a regular basis (i.e., quarterly, or bi-annually).

Once you decide on the frequency, stick with it. They will put it on their calendars as a must attend event.

In my opinion, this is a case of “if you build it, they will come.”