Done right, it’s a valuable tool that should be used during your strategic planning process.
- Strengths – what you do well, the best part of your programs.
- Weaknesses – what you don’t do well, areas where you can improve on your programs.
- Opportunities – where you can make incremental or wholesale improvements to your programs to increase member value and possible growth.
- Threats – what outside forces are having on the success or failure of your programs.
Hire a third party (current or former chamber executive you trust) to conduct a planning retreat for your board and then do the following:
- Conduct a SWOT analysis on each of your programs (i.e., annual meeting, monthly luncheon, afterhours networking and Leadership Program to name a few;
- Identify what you should keep doing and what you should stop doing;
- Prioritize what you have identified that you should keep doing;
- Assign the resources to be successful; and
- Create a review process (scorecard) to measure how you’re doing as you move forward.
Remember, a SWOT analysis is just one tool in a comprehensive review of your programs, albeit, a very important tool!
For tips on conducting a successful SWOT analysis go HERE.