Why You Should Set Recruitment, Retention and Revenue Goals Each Month

If you don't set recruitment, retention and revenue goals on a monthly basis you really can't measure your success or lack of success with any accuracy.

Membership is a numbers game, right?

You must track your progress on a regular basis.  What frequency are you tracking your efforts?

Obviously, it depends on the resources at your disposal to create these reports to track your success.

For me, I track on a daily basis (money), weekly basis (number of new members) and monthly basis (retention), the three pressure points in membership.

The key for these reports is to try and get them produced automatically. If you don't have to crunch the numbers it makes it a lot easier.  Today's technology allows for setting up these reports fairly easily.

Most chambers I work with use an anniversary due date for their membership renewals.  If you're in this category, it's imperative that you set up these daily, weekly and monthly reports.

And by the way, armed with these reports, will allow you to accurately budget your membership revenue from year to year.

That's an added bonus when it comes to budget time!

For the latest Membership Marketing Benchmarking Reports from Marketing General Incorporated go HERE.

Are You Clearly Explaining Your Value? Learn to Tell Your Story Better

First, you must have a story to tell.  We all do.

Now let's focus on what your story is!  In other words what does your chamber stand for?  Once you can answer that question, then it's time to build your story around it.

Once you've built your story - tell it!  Tell it everywhere and often.

The key.  State your story and don't change it.  One of our Institute faculty members, Tony Rubleski, used to say "use the COPE theory," create once publish everywhere.

That's something to think about.

If you have a consistent message your audience (your members, your community and your legislators) will know what your chamber stands for.

I hope your story is about advocating for your membership at the local, state and federal levels of government and building a stronger community.

Never forget we're here to serve our members.

Here's a great resource on tips written by Jasmine Henry on storytelling found on Writtent.  That blog post can be found HERE.