Why You Should Set Recruitment, Retention and Revenue Goals Each Month

If you don't set recruitment, retention and revenue goals on a monthly basis you really can't measure your success or lack of success with any accuracy.

Membership is a numbers game, right?

You must track your progress on a regular basis.  What frequency are you tracking your efforts?

Obviously, it depends on the resources at your disposal to create these reports to track your success.

For me, I track on a daily basis (money), weekly basis (number of new members) and monthly basis (retention), the three pressure points in membership.

The key for these reports is to try and get them produced automatically. If you don't have to crunch the numbers it makes it a lot easier.  Today's technology allows for setting up these reports fairly easily.

Most chambers I work with use an anniversary due date for their membership renewals.  If you're in this category, it's imperative that you set up these daily, weekly and monthly reports.

And by the way, armed with these reports, will allow you to accurately budget your membership revenue from year to year.

That's an added bonus when it comes to budget time!

For the latest Membership Marketing Benchmarking Reports from Marketing General Incorporated go HERE.