It was a timely session on how to pivot and monetize your virtual events.
Redirect your priorities and define your core competencies. Focus on the short-term and that may mean creating a new strategic plan.
Identify the opportunity - convene, create free resources to help your members gain an advantage.
She went on to talk about how they created a Business Support Series - twice a week programming, two experts, hosted by the Chamber CEO and Sponsor (think revenue).
They sold four-week sponsorships (eight episodes) with logo placement and introduction of speakers.
Sponsors were allowed to ask speakers a question at the end. These webinars are fully scripted programs. The key to make these programs successful is to lead with quality content.
Identify sponsors and align a sponsor with the content you plan to highlight. All sponsors get the same deal.
When identifying sponsors, think companies who are doing well and have something to sell.
Create a special landing page on your website for this series and you can archive the meeting and any collaterals you might want to share with members and non-members for future reference and selling opportunities.
Things to think about when creating this series:
Get out there and monetize something. For a resource on monetizing your virtual events go HERE.