What's Your Competitive Edge?

What sets your chamber apart from the rest?

Why should a business join your chamber vs. the one in the next town?

Every chamber needs to answer that question not only for its existing members but for its potential members.

We are all fighting for the same membership dollars from these businesses.

That’s why it’s important to stand above the crowd.  As stated in the title of this post, what’s your competitive edge?

  • Have you identified your competitive edge?
  • Why are your members joining?
  • Advocacy?  Networking?  Community involvement?
  • Something else?

People want to be affiliated with success or a winner. Is your chamber successful? Are you communicating your successes in the community?

You know the old saying. “It’s not bragging if it’s true.”

For a previous blog post on telling your story go HERE.

How Are You Engaging Your Members in Social Media?

As we all know, social media is here to stay.

Are you engaging members and prospective members to raise your retention and recruitment efforts?

Social media is really the new “Wild West.”

Anybody can create an audience around your issues or community.  Don't let that happen. You need to fill that space.

I’ve made the assumption that you have already captured that space. Are you measuring your program of work in that space?

That’s the question!

How are you measuring success?  Number of visitors, number of responses to your content, the depth of the discussion, or, is it the amount of money generated for your organization?

Only you can decide what criteria you want to use to measure success.

I only want you to measure your efforts in the social media space.

Metrics are a good thing, use whatever tools are out on the web that gives you a sense of your actions.

Good luck!

For a free guide on to how to engage your members through social media from memberclicks go HERE.