The Internet, the chamber in the next town, even
some of your members could be providing similar programs to your members.
What’s a chamber to do?
The key is you need to be able to tell your story to your members, your nonmembers and your community.
What is your chamber doing that is unique and a story you can tell to your
members, nonmembers and your community?
Tell that story! And tell it again, again and again.
Tell that story! And tell it again, again and again.
I was at a conference recently and the following example was
given to illustrate the story of this blog post: An association for landscaping
companies cleans up Arlington National Cemetery every year.
Who would not want to be part of that deal?
Who would not want to be part of that deal?
What a story, and it was suggested that many members of the association join just to be a part of that experience.
What story do you want to tell about your chamber?
