I ask this question every chance I can with chamber execs across the country.
And, I get the same three answers:
1. I don’t know;
2. The puzzled look on the face; and
3. Everybody is doing it, we need to be doing it.
Our members only have so much time in the day. They are trying to run a business.
Have you asked your membership if they want you to communicate with them via social media? Facebook, LinkedIn, Blogs, Ning and Twitter? Just to name a few.
For information on tools to conduct a needs assessment surveys go HERE.
Setting up and managing these social media sites can be a full-time job. In today’s economy, small staffs and possibly no expertise on the technology, what’s a chamber to do?
Conduct a needs assessment of your membership and ask them what they want. If you’ve got a small staff with no expertise, get a college intern to set it up and teach you how to do it.
Social media is very user friendly and can be fun. The key is turning it into a moneymaking entity for your chamber.
There’s no question social media is making noise, I just don’t know if it’s white noise or noise that we all need to be aware of and pay special attention to by listening.
Get the facts, engage and embrace this technology accordingly!
Latest info on social media go HERE and HERE for
two great websites I visit on a regular basis.