The answer to both of those questions is yes.
When I make this statement, I get push back. The argument I hear, all members are important. They’re all equal.
From my vantage point, I don’t think so! That’s just trying to be nice.
Let me give you a few examples of what I mean.
- Is your chairman of the board more important then a first year member?
- Do all your members pay the same dues point?
- You get 10 phone messages from 10 members while your were on business travel. I bet you prioritize that list before you make your first call.
I’ve said it before, your board members should be your biggest supporters financially and the leaders in the community.
And yes, these members are more important than your first year members.
Let me put it another way, lifetime value of a member!
More on that later…