- Leader - something that leads
- Manager - one that manages
I like to think of it as vision vs. tactics!
We need both leaders and managers to be successful organizations and our chambers are structured that way.
Do you have both?
This post isn’t about becoming one or the other. It’s about recognizing the difference and playing to the strengths of each.
Allow me to draw an analogy we are familiar with – The Strategic Plan.
Pull out your strategic plan. I bet it starts with your mission statement and a vision for what you want to be. But under that you have a objectives and tactics laid out in a bullet format to achieve that vision.
The leaders create the vision (your board), the managers execute the strategy and tactics (chamber staff).
In my 20+ years in the association management field, it’s critical to understand the difference for your chamber to be successful.
Once board and staff understands their role, the opportunities are endless!