Are you thinking about the mobile space for your chamber?
Let’s start with a couple of statistics (provided by ComServe and SoMobile 2013):
- 42% of phones in the U.S. are smartphones
- More than 110 million smartphone users in the U.S. and Europe access social networks and blogs on their phones
Now let’s add your website to the mix. Now it’s important to note that you can’t just put your website on a mobile device.
Many chambers are using mobile apps through third party companies or their CMS (content management system).
All the research I’ve read makes the same statement. Your mobile application must be user friendly. Chris Brogan recently said "if there’s more than two items on the smartphone screen it’s too many."
I’m not sure I buy into that theory, but you need to really think about what your mobile presence looks like.
One thing is for sure. Your mobile look cannot be your website on a smaller screen.
In the old days we talked about how your website cannot be your brochure. I remember those days. Do you?