Bill talks about "open face" and how the simple fact of raising the eyebrows allows those people you're communicating with into your circle.
The other points he makes is that "communicating is not an activity but a result." He went on to say "it's all about what I leave in your head."
Tim talks about how people want to do business with people they like. In my opinion, that's no different than what Bill's talking about with his "open face" communication concept.
At the end of the day, we should make sure we're imploring both in our communications with members and potential members.
I agree with Bill when he suggests practicing the "open face" technique, you instantly become likable and people will react to what you're saying.
That's an effective two-punch communication strategy.
Being likable is being a winner!