What's Your Most Effective New Member Recruitment Channel?

If you’ve been in this business any length of time, I’m sure you’ve tried them all:

  • Direct mail
  • Member-get-a-member campaigns
  • Personal visits
  • Phone call campaigns
  • Chamber sponsored events
  • Email
  • Social media

The first thing that you need to do is apply some metrics to your results. It’s important to segment your audience and stay focused, and set a frequency (number of times a year you’re going to communicate/pitch) that prospective member, which ever vehicle you to choose to communicate.

In my experience, the first four bullets represent the methods that most chambers historically have used in recruiting new members.

It’s important to find out what works best for you and your chamber.

Measure your efforts!

For more information on membership recruitment visit the Marketing General Inc. website HERE.

The New Chamber CEO

There have been many articles and blog posts on a new chamber CEO’s first 100 days. 

Some chambers may have a formal onboarding program for the new CEO with an official plan of action for the new chief staff over their first 100 days.

If they don’t, and knowing while there’s no one list that fits all, here’s a few suggestions that should help you get started in creating your to-do-list when you start that new job.

  • Meet with every board member in their office;
  • Review staff resumes and job descriptions;
  • Meet with each staff person individually and as a group;
  • Ask specific questions and listen to everybody;
  • Don’t make any changes overnight; and
  • Communicate your vision to all (staff, volunteers and the community).

Remember, you’ve heard the saying, if you’ve met one chamber, you’ve met one chamber.  Tailor the above suggestions to the needs of your specific opportunity.

Create your list today for your next opportunity.

Good luck!

For additional resources go HERE and HERE.