What's Your Most Effective New Member Recruitment Channel?

If you’ve been in this business any length of time, I’m sure you’ve tried them all:

  • Direct mail
  • Member-get-a-member campaigns
  • Personal visits
  • Phone call campaigns
  • Chamber sponsored events
  • Email
  • Social media

The first thing that you need to do is apply some metrics to your results. It’s important to segment your audience and stay focused, and set a frequency (number of times a year you’re going to communicate/pitch) that prospective member, which ever vehicle you to choose to communicate.

In my experience, the first four bullets represent the methods that most chambers historically have used in recruiting new members.

It’s important to find out what works best for you and your chamber.

Measure your efforts!

For more information on membership recruitment visit the Marketing General Inc. website HERE.