Are
you that guy?
Chamber
CEO’s, whether male or female, should position themselves as the guy.
What
do I mean by that?
As
membership organizations, we talk about how our staff should be thought of as
an extension of your members’ staff. We’re here to solve problems and
deliver value to our members.
Communication
and information – are two key things, amongst many, that your members want for
their dues point.
They
want the latest information on their industry sectors and any new regulations
they may have to adhere too.
They
want that competitive edge to succeed in business and your chamber is
positioned well to deliver that information and give them that competitive
edge.
No
matter how you currently communicate with your members, you and your
organization always want to be thought of as problem-solvers, or as the title
of this blog suggests, you want to be known as The Guy.
Be
The Guy!
