The book has many great suggestions but I wanted to focus on the frequency template that they describe.
The 1, 7, 30, 4, 2, 1 rule:
- 1 – daily tweets
- 7 – weekly blog post
- 30 – monthly blog post on a recent meeting
- 4 – quarterly research paper
- 2 – biannual webinar roundtable
- 1 – annual best practices, book, etc.
And don’t forget the title of the book, Content Rules. That's key!
Your social media should not be used as just another marketing tool. Use it to deliver content and encourage discussion on the important topics facing the business community, like growing their business, complying with regulations and electing pro-business candidates.
It’s been said before you can’t be all things to all people. The same is true with social media. You can’t be on all platforms and be successful!
It seems to me that every time I turn around a new tool is introduced in social media and is hyped as the next best thing.
For the latest articles in content marketing go to the Content Marketing Institute’s blog HERE.