Annual Social Media Review

The new year has started, have you taken a look at your social media presence? 

If not, now is the time to take an intentional look at what you’re doing, determine what’s working and what’s not, and be strategic about moving forward.

In the old days, people thought you had to be everywhere all the time.  Those days have changed.  Find out where your members are sourcing their information and make sure you’re in the sandbox.

For a great resource on conducting a social media audit for your organization go HERE and HERE.

 

Now that you’ve conducted that audit, use those data points to chart a course going forward!

As stated above, be intentional on what you want to do and spend your resources accordingly.  That means staff time and money.

Social Capital: What Are You Worth?

Network = net worth!

In today’s world I’d suggest this means two things:

1.   Who’s in your inner circle?
2.   Who’s in your Outlook contacts?

Today, you must also include your “social media” network.

Do you have a presence on the Web with a blog, Twitter account, Facebook or LinkedIn, to name a few?

It’s so easy to link them all together with today’s social media tools.  That’s your new network.

Your network is your net worth!

Yes, not only is the rolodex important, but now it’s important to have a reputation in the social media space and be recognized as a leader that goes above and beyond those inner circles and that's why you should be using social media to raise your profile.

What’s nice about the social media space is that your network goes with you wherever you go.  You take a new job across the country - that network goes with you.  That network can help you solve problems and generate new ideas for your new organization.

Also, think of it as an extension of your resume.  I think we can all agree that social media is here to stay in whatever format you choose to participate.  Be a curator of chamber knowledge and share that with your colleagues.

In essence, you’re creating your own brand that transcends any current chamber job you may currently be employed in today.  That’s powerful.

You’re worth it, invest in your future and in the future of your local chamber, grow your net worth by expanding your presence in the online space.

Your network is your net worth and that network has no geographic lines!