Social Capital: What Are You Worth?

Network = net worth!

In today’s world I’d suggest this means two things:

1.   Who’s in your inner circle?
2.   Who’s in your Outlook contacts?

Today, you must also include your “social media” network.

Do you have a presence on the Web with a blog, Twitter account, Facebook or LinkedIn, to name a few?

It’s so easy to link them all together with today’s social media tools.  That’s your new network.

Your network is your net worth!

Yes, not only is the rolodex important, but now it’s important to have a reputation in the social media space and be recognized as a leader that goes above and beyond those inner circles and that's why you should be using social media to raise your profile.

What’s nice about the social media space is that your network goes with you wherever you go.  You take a new job across the country - that network goes with you.  That network can help you solve problems and generate new ideas for your new organization.

Also, think of it as an extension of your resume.  I think we can all agree that social media is here to stay in whatever format you choose to participate.  Be a curator of chamber knowledge and share that with your colleagues.

In essence, you’re creating your own brand that transcends any current chamber job you may currently be employed in today.  That’s powerful.

You’re worth it, invest in your future and in the future of your local chamber, grow your net worth by expanding your presence in the online space.

Your network is your net worth and that network has no geographic lines!