What's The Top Reason Your Members Join?

We’re all busy running our chambers in an effort to deliver value to our members.

What’s your priority?

What do your members want?

I suspect new business opportunities and a friendly business environment.

As reported in a September 2012 toolkit by Western Association of Chamber Executives (W.A.C.E.), there are five main areas where chambers focus their resources:

  • Advocacy
  • Networking
  • Business education
  • Support the local community
  • Economic development

I talked recently about staying focused when recruiting new members. You should equally stay focused on determining what your member’s want.

Ask them what they want, what they’re willing to pay for and then deliver on their answers.

Don’t be afraid to drop a program or two!

For more information on how to conduct a needs assessment and links to survey tools go to this previous blog post HERE.