Are you communicating that value?
Are you promoting that fact?
Do you make a conscious effort to communicate the following values on a regular basis?
What would you add to the list?
- Advocate for them at the local, state and federal level;
- Introduce their business to potential customers;
- Offer networking opportunities;
- Offer volunteer opportunities; and
- Let’s not forget those discount programs on shipping, office products and insurance just to name a few.
Your chamber should be the one stop shop for the business community. Are you structured that way? Do you have that reputation?
Speaking of reputations, I’d like to reference a study conducted in 2012 by The Shapiro Group titled, The Real Value of Joining a Local Chamber of Commerce, that stated:
- When consumers know that a business is a member of the local chamber, they are 49% more likely to think favorably of it.
- Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of it’s local reputation.
- Consumers are 80% more likely to buy goods and services, in the future, from a company that they believe is a member of the local chamber of commerce.
Strong chambers in strong communities.
That’s a win/win proposition!