As described in Merriam-Webster’s Dictionary, advocate means…one that pleads the cause of another.
By definition the word advocacy means...the act or process of advocating or supporting a cause or proposal.
The Chamber should be upfront and center when it comes to advocating for its small business members.
That advocacy might be:
- Advocating at the state legislature;
- Advocating for a strong workforce;
- Advocating at the local planning and zoning committee; or
- Advocating the importance of networking.
Whatever it is you do for your members, you can put the word advocate in front of it and it should absolutely describe what you do.
If you don’t play the role of advocate for the small business community, who will?
You’ve heard the phrase before “if you don’t have a seat at the table, you’re on the menu for dinner.”
Your role as a chamber leader is to make sure your members always have a seat at the table and not be eaten!