At the very least, the numbers are astounding. A couple of things I took away from the piece
were:
- People are embracing the use of social media;
- There is always a new tool around the corner to entice your participation;
- We are way beyond the days of just Facebook and Twitter; and
- We are still grappling with measuring ROI as it relates to making money on our programs through these marketing channels.
One constant that continues to ring true throughout
everything I’ve read is that you need to identify what social media tools your
members are using and focus on those tools as a way to communicate with them.
You can’t be everything to all people. Sound
familiar? It applies to social media
too!
Do your research and find out where your members
are spending their time in the online space, and participate, lead the discussions in that
space.
