Do Your Members Feel Wanted?

Many articles and books have been written on membership.

One concept I buy into in membership is we need to make our members feel wanted.

It’s a simple concept!

Think about it, don’t we all want to be wanted?

That’s what relationships are all about.  And as chamber execs we are in the relationship business.

Speaking of relationships, that’s the other key point I took away from the book titled, The End of Membership as We Know It.

There is no question we are in the relationship business.

Not only the relationship with the member but the relationships we have with:

  • Elected officials - if you’re in the advocacy business;
  • The planning committee - if you’re in the economic development business; and
  • Your leadership program - which is building relationships throughout the community with the next generation of leaders (high school or young professionals) in your community.

Treat your members the way you want to be treated – wanted!

You take care of them, they’ll take care of you.