Recruiting New Members: Use Multiple Marketing Channels

It's important that you consider using all available communications channels when recruiting new members.

I'm sure you've already used the following at some point in your past campaigns:

  • Direct Marketing
  • Member-get-a-member
  • Social Media (Facebook, Twitter, etc.)
  • Print ads
  • Radio
  • TV
  • YouTube
  • Etc.

Make sure all the channels you're using have a consistent look and message (i.e. branding). That's key!

The following also play a major role in an effective campaign:

  • Frequency - the number of times you mail your offer will improve with the frequency in which you send.  And remember, you should know the lifetime value of a member. Think long-term and not short-term when it comes to your campaigns.
  • List - the most important aspect of your campaign. You need to have clean data. If your data is bad, your results will be equally so. You can read all the articles you want on recruitment, sales, etc, and they will all tell you the same thing - it's the list!

Also, always remember the four key elements of your campaign. Each will affect your results:

  • List
  • Offer
  • Timing
  • Price

Clean your data first, then start your campaign.

Measure your results and tweak as needed!

For a couple of blog posts on a marketing plan by Marketing General, Inc. go HERE.

What Blogs Do You Follow?

In the old days, I bet you read up to two papers a day, two magazines a week and a couple of books each month to keep up-to-date on current events and every day management issues.

Enter the technology age.

Now all you have to do is follow six blogs and you're covered.

And today's technology makes it simple!

You can follow the blogs you want through an RSS feed to your personal blog or feed it to your Twitter account.

Isn't technology great? It's also fun and for the most part, free.

Here's a list of blogs I follow and have delivered to me directly every time there's a new blog post by the author or organization:

Not only will this save you time and money, but you can set it up that you get what you want and avoid all the white noise that can come with social media.

Only subscribe to what you're interest in and what will help you do your job better.

For a link to the top 150 nonprofit blogs go HERE.  For a great resource on how to grow your blog go HERE.