Technology vs Shoe Leather

I think we can all agree that the technology revolution throughout the past five years has really changed the way we do business.

Especially now with social media and all that it affords us in communicating to the masses.

All these new technologies allow us to communicate in a timely, and for the most part, efficient way.

The big question, for me, is are we better off with the relationships we have with our members now or before we had social media?

Hence, the title of this blog post.

I would suggest the days of walking around and meeting our members on their turf made or left a bigger impression on them as members of our chamber then any communication we could make through social media.

While technology is great, let's not be afraid to wear out a little shoe leather and re-engage our members on their turf, not ours.

At the same time you might get some candid feedback that they're not willing to share through electronic communications, but happy to share in a face-to-face meeting.

There's no substitute for face-to-face meetings.

Just a thought!

Have You Kicked That Sacred Cow to the Curb Yet?

It's been a couple of years since I last talked about kicking sacred cows to the curb.

Have you had any success in dropping your sacred cows?

The past four years, with the economy and our chamber budgets, has given us the perfect opportunity to review our program of work and drop those programs that don't make sense anymore.

And the reasons could be:

  • No value to members;
  • Nobody attends; or
  • It loses money.

Let's get back to focusing on what our boards want us to do and get rid of those losers that just drain the resources of our chamber.

I strongly suggest that you look at all your programs at your next annual retreat and prioritize your program of work and kick those sacred cows to the curb.

Stop trying to be all things to all people, nobody benefits from that strategy!

For a previous blog post on sacred cows go HERE.