Are You Solving Problems For Your Members?

If not, you should be.

There has been a lot of talk recently about delivery value to your members.

And by the way, a networking event is not solving a problem.

Solving a problem is helping with a regulation, complying with a new law or getting information so your business member can grow their business.

Do you have toolkits on how your small business members can:

  • Write a business plan;
  • Gain access to capital; or
  • Learn effective marketing techniques.

Especially now with the Internet and social media as a free resource, it's time to step up and solve some problems!

For some of your members, you might want to teach them how to use social media to help them get their message out and grow their business.

If your members think of you as a problem solver, I'm suggesting that will be a happy and retained member.

Solving problems will grow your membership and your community will benefit from that growth.

I like that combination!

Membership Marketing Plan Toolkit

Do you have a membership marketing plan that sets your strategy for your upcoming year?

Don’t run a membership campaign without a plan and make sure you’re measuring your results.

All plans can be tweaked but they shouldn’t be thrown out.

If you’re thinking about throwing out your plan, you didn’t do your homework to start.

Here’s a few things to think about as you set a plan in motion:

  • Who’s are target
  • What’s the frequency for communicating
  • What’s the offer
  • What’s the timetable for this campaign
  • How are we going to measure success

You will need to decide what constitutes success for your chamber, but a few things that would be on my lists:

  • Revenue vs. costs
  • Number of members recruited
  • Time it took to run the campaign
  • Diversity of members

It’s time to start your plan today!

A great resource on the subject is Marketing General Inc.'s annual survey.

Click HERE for a copy.