"...for a message to be effective, it has to be simple, relevant, and repetitive. It has to fit all three elements."
I also recently attended a special training on executive communications. While there are many keys to an effective presentation, the three themes I learned there were:
- Be yourself;
- Be energetic; and
- Start and finish with the same point/message.
As chamber executives it's important to keep these suggestions top of mind. You remember the KISS theory, right? Keep it simple stupid.
I'm suggesting the same thing here!
Don't over complicate the message. Keep it in bite size portions so people can digest and understand what you're saying or what you’re asking them to do.
It's like the 30-second elevator speech we're all familiar with and I wrote about in a previous post HERE. All your staff should have that speech down pat when asked what your chamber is known for.
So, continue to educate yourself on becoming the best communicator you can be. Your chamber will be the beneficiary. You'll benefit too!
I'll end with another quote from James Carville from the article:
"...if you want people to know three things about you, have three parts to your message. If you want people to know nothing about you, then have nine."