What are you
doing to keep the program of work your chamber is doing in the public’s eye in
your community?
Do you have
a regular communication tool that is informative and can be spread through
social media?
There is no
better entity than the chamber in telling the story of the community and how
the chamber is playing a vital role in the health and growth.
Have you had
a chance to review the great Horizon Initiative: Chambers 2025 report produced by the
Association of Chamber of Commerce Executives (ACCE). It’s a great starting point to focus your
chamber on what issues chambers are facing all over the country.
While we
have the saying “if you’ve met one chamber, you’ve met one chamber,” that
doesn’t mean we don’t have common areas of focus.
The key to
all of the reports and stories you may read on chamber management and the trends,
you’ve got to ask yourself a question, “What do you want to be.”
And then
spend some time on how you can maximize your resources in attaining that goal.
I’m reminded
of the Hedgehog Theory in Jim Collin’s book Good to Great, focus on what you
can be or are the best at, what you have passion for and where you make
money. That’s the business you should be
in for your members.
Always
remember, you can’t be all things to all people, so stop trying to please
everybody!
Focus on your mission and the strategic plan your membership has set forth.
Good luck!
Focus on your mission and the strategic plan your membership has set forth.
Good luck!
