There session was fast paced and very informative.
They started with Simon Simek's question - Start with why?
They went on to talk about the 5 things every marketer should know:
- The 6 R's our metrics for success: reach, retention, relevance, reputation, revenue, roi (relationships)
- 9 P's of marketing - purpose, place, people, promotion, performance, packaging, product, positioning, price
- Segmentation - demographic, geographic, firmographic, economic, behavioral, attitudinal
- Know your competition - not only chambers but also Prime and other groups asking your members for membership dues dollars (think economic development, CVB, etc.)
- PR squared - what consumers want, precision and relevance as well as power and reciprocity
In addition, they gave a list of 45 little things you should try in your marketing practices.
- Words matter (#1 word free - exclusivity)
- Bad words matter (Alert)
- Triggered emails work
- Speed matters (auto responders - don't go past 3 hours)
- Thank you page traffic
- Landing page fields (don't go over 45 seconds to fill it out or you'll lose 42%)
- Must field responses
- Landing page navigation bar (remove the navigation bar)
- Mobile landing pages
- Invitation emails (you're invited)
- Submit button (click here, go, download are others words you could use)
- Non-offer links
- All links to offer page (with no navigation bar)
- Logo clicks
- Question emails
- Suspense emails (and the winner is...)
- Single day offers
- Engagement matters
- Inactive recipients hurt you
- Last call emails
- Pre-Headers are Important
- Offer in The Pre-Header
- Test Emoji's (it's working on increasing open rates)
- Minutes email (grow your business in 15 minutes)
- Just for emails (CEO's, HR professionals, etc.)
- Sense of Urgency (time is running out, date in the subject line)
- After offer expires (more people open after expired than who open before)
- Horizontal vs vertical
- Pre-population
- Free is king (filtering is now done by your ISP, junk mail)
- Free vs complimentary
- Multi-touch is only option (same offer - within a two week period or less)
- Seed yourself
- Sending time (could be up to 12 hours for large lists)
- Tomorrow (not the day of the week)
- Details matter (no last name in emails)
- Personalization
- Letter format
- Primary Image (same for email and landing page)
- Clocks Work (countdown clock on offer)
- Flash Sale Offers
- The 10% Test (not the A/B split test)
- End of the QTR (don't send in the last 3 days)
- 3 Second Rule (page needs to load in less then 3 seconds)
- You Have a Giant Finger (you need space between links)
Their final comment - Test Everything!
For more information about 360 Live Media go HERE.
