Public Speaking 101: 3 Tips to Remember

There have been many articles and books written on public speaking from how to deliver a great speech to how to control your breathing.

Here are three things I think about before giving a presentation.

And by the way, these three are on multiple lists, just Google it!

• Knowledge
• Audience
• Delivery

Knowledge

It goes without saying that giving a speech about a subject matter you know well is a great confidence booster.  I would suggest you don't give a speech on a subject you know little or nothing about.  You must be credible.  Don't' fake it!

Audience

It's important to know the audience you're speaking to and how they identify themselves.  Speaking to a group of business people and talking about organizations or vice versus is a killer.

I also put the room set-up in the "audience" category.  It's important that you visit the venue where you will be speaking to get comfortable with the lighting, make sure your AV works and how you will project your message.

Delivery

Watch those nervous ticks!  I hate when a speaker says "um."  It's a pet peeve of mine.  Remember, silence is golden.  Don't rush your delivery and stay on message.

Open strong, tell a story and end with a powerful quote or fact to bring it all together.

If you keep these three things in mind the next time you're about to give a speech, you'll do great.

Just get out there and do it!

For two blogs on public speaking go HERE and HERE.

How to Keep Volunteers Engaged During Your Slow Season

Slow Season?  If your chamber is like most chambers, there is no slow season, right?

Yes, but, there are times throughout the year when the normal pace is slower than usual and this is a good time to remind your volunteers to stay engaged.

The key is to keep thinking ahead of the curve and use your volunteers to identify those emerging trends that the business community is going to be dealing with in the next three to five years.

Do you have an Emerging Trends Committee or Task Force?

You probably have a handle on what's happening today - that's being reactive to what is sent your way.

Use your volunteers to be pro-active by identifying the big issues that will need to be addressed, in your community, by the business sector.  Just to name a few:

• Economic development
• Transportation
• Technology
• Education
• The demographic shift of the workforce

If it's real work, they will enjoy the challenge!

For previous blog posts on volunteer management go HERE, HERE or HERE.

Decision-making 101: Why Practice Makes Perfect

I bet you're a lot wiser today then you were five or ten years ago in making decisions for your chamber.

Your decision-making process has probably evolved over the years.  That's called experience.

But as the title suggests, it's important to have a system in place that allows you to deliver the right decisions consistently.

That's where practice makes perfect.  It should become a natural process for you where you don't sweat the details.

We make decisions all day, every day, and having a process in place can keep you on track and moving forward.

Here’s my list of items I think about when making a decision:

• Gather all the facts
• Listen to different views
• Don't make any knee jerk decisions
• Communicate your decision clearly to all
• Don't be afraid to re-access and change your decision, if warranted

That's my formula.

Don't make it complicated.  And don't be afraid to share your decision-making process with your staff.  I suggest you'll get better intelligence from them the next time you need to make a decision on an issue if they know the process you go through in making decisions.

Do you have a formula?

For a great resource on decision-making from the folks at Mind Tools go HERE.

What You Need to Know Before Launching an Advocacy Program

It's serious business and yes you should be very active in supporting the business community before your elected officials.

The key is making sure you have a structure in place that can properly identify, review and decide on which issues your chamber members want you to get involved in.

It's imperative that you have a government affairs committee that can vet these issues and can make a recommendation to the full board.

The full board must vote on these recommendations and when supportive you need to communicate your position to your members, non-members and the community in general.

Remember, there will always be someone on the other side of your position. That's because we all listen to the same radio station WIIFM (What's In It For Me).  That goes with any issue in any community.

And that's why it's so important to have a transparent process on how your chamber decides on what issues to support, oppose or choose to not take a position.

You will also find that some issues you won't want to take up because it may be too controversial or you have members on both sides of that specific issue.

A proactive chamber advocacy program will garner a lot of attention from the press. Use it to further your cause and the publicity can be a great membership recruitment tool.

Start advocating now!

For past blog posts on advocacy for your chamber go HERE and HERE.

Fail Forward: Learn From Your Failures

I attended an educational session recently, on the title of this blog, conducted by Professor Rita McGrath, from Columbia University.

I found it fascinating!

There are many business books out there that talk about this concept.  In fact, the business community knows this concept all to well.

Statistically speaking, over 50% of small businesses fail each year (Small Business Association statistic).

The key is to learn from these failures and not make them again.  That's what a free enterprise system is built around.  Your small business members understand this concept.

Do you run your chamber like a small business?

Are you trying to be innovative, cutting edge for your membership and delivery value while at the same time learning from your successes and failures?

It's been said before, running a nonprofit (chamber) does not mean don't make a profit.

Be innovative and create value for your members.  Don't be afraid to fail. Learn from your mistakes and move forward.

For a copy of her book go HERE.

For a great resource on performance measurements from The Bridgespan Group go HERE.

3 Steps to an Effective Board Orientation

There have been many articles written on the on-boarding process for new board members - just Google it!

The following three steps can help ensure your next board orientation is a success.

• Official Board Orientation Meeting
• Official Board Orientation Book
• Official Board Role and Program Review

Official Board Orientation Meeting

It's important to have a formal meeting to get the attention of your new board members. It has been suggested to hold it prior to their first official board meeting.  You might want to have your board chair and any other key board members attend too.

Official Board Orientation Book

I think it's important to have a collateral piece that you review in your orientation meeting and something they can take back to the office.  I would suggest you spend some time on creating a professional document that outlines the expectations of board members.  It should be more than just a board member job description.

Official Board Role and Program Review

It's important to review the fiduciary responsibility of the board as well as your current committee structure.  It's also important that they understand the role of the board vs the role of staff.

While I don't suggest you get in the weeds with all the programmatic aspects of your chamber you should identify, at the 30 thousand foot level, your membership trends, advocacy, leadership program, annual meeting, and Foundation work, if you have one.

Set the expectations up front, deliver a great board orientation and your board members will be thankful.

For a great resource on nonprofit boards from The Bridgespan Group go HERE.

3 Steps to Take Before You Sit Down with Your Board to Create a Strategic Plan

The more you prep for your next strategic planning process the better your outcomes will be.

How often do you conduct a strategic planning session or retreat?  How often do you review your strategic plan?

Every year, every other year or once every three years?

Whatever your timeline is, it's important that you do your homework prior to your next retreat.

Here's three things you can do before your next planning session:

• Background materials
• Communicate the process
• Set the stage

Background Materials

Tell the story of your chamber, where you’ve been, where you are now and that will set the stage for where the chamber should go.  Key items to share from a historical perspective should include, but not limited to:

• Revenue - dues vs. non-dues
• Membership numbers - retention rates, etc.
• Program of work - advocacy, economic development, networking, educational programs, etc.

And don't forget to attach real numbers to the above items.  For a previous blog post on program based budgeting go HERE.

Communicate the Process

It's important to be transparent in your strategic planning process.  Get everybody on the same page.  When people know what is expected of them, they will deliver.  Key elements that should be communicated:

• Timing – set a timetable from beginning to end
• Outcomes – set the expectation of what you want when you’re done with the process
• Players - who's responsible and why

Set the Stage

I'm a fan of getting a third party facilitator to run the actual strategic planning meeting. They can keep people focused on the task and it keeps the process business like and not personal.

For a great resource on nonprofit boards from The Bridgespan Group go HERE.