If not, now is the time to take an intentional look at what you’re doing, determine what’s working and what’s not, and be strategic about moving forward.
In the old days, people thought you had to be everywhere all the time. Those days have changed. Find out where your members are sourcing their information and make sure you’re in the sandbox.
For a great resource on conducting a social media audit for your organization go HERE and HERE.
Now that you’ve conducted that audit, use those data points to chart a course going forward!
As stated above, be intentional on what you want to do and spend your resources accordingly. That means staff time and money.
