His opening statement - "You came looking for money!"
We are membership-based organizations.
What is your target audience? Members or nonmembers. It’s about connecting either of those groups that can provide value to your members.
How businesses got out their message in the past, they went to different platforms but we’re going to focus on Facebook today. He suggested our demographic is on Facebook and number two YouTube. Shotgun vs focused approach is the theme.
It’s all about the reach. How do you reach your members?
Start by cleaning your Facebook page. Don’t lose your identify by putting too much junk on your page. It’s about getting your members or prospective members to engage on your page.
Now it’s time to put value on your page. Talk about your program of work:
Ribbon Cuttings – picture (free), live, interview (charge for both of those options). Monetize what you can. Transaction or it’s part of a top tier of your membership.
Flashback Friday – a year later highlight that ribbon cutting with pics from the event. Nice touch when they are getting ready to renew. Also, you could find a sponsor for your Flashback Friday.
Member Spotlights – what a great way to highlight a member by telling their story. Members will pay you to tell their story on Facebook. Think about delivering real content on the business and how they are interacting with the community. Don’t over play this on your page. Maybe sell one a month or one a week.
Holiday Campaigns – shop local with a coupon. He talked about a company that can embed your logo within a QR code. Remember QR codes, Covid brought that dead industry back! Everyone is using QR codes again to highlight a sponsor and their company.
He went on to talk about Facebook pages vs groups for your organization. The groups are market segmentation of your total membership (think of it as folks who rally around an issue like workforce, healthcare, etc.). And think of it that way! It’s all about engagement and he stated that Facebook groups have a higher level of engagement than pages.
We are membership-based organizations.
What is your target audience? Members or nonmembers. It’s about connecting either of those groups that can provide value to your members.
How businesses got out their message in the past, they went to different platforms but we’re going to focus on Facebook today. He suggested our demographic is on Facebook and number two YouTube. Shotgun vs focused approach is the theme.
It’s all about the reach. How do you reach your members?
Start by cleaning your Facebook page. Don’t lose your identify by putting too much junk on your page. It’s about getting your members or prospective members to engage on your page.
Now it’s time to put value on your page. Talk about your program of work:
Ribbon Cuttings – picture (free), live, interview (charge for both of those options). Monetize what you can. Transaction or it’s part of a top tier of your membership.
Flashback Friday – a year later highlight that ribbon cutting with pics from the event. Nice touch when they are getting ready to renew. Also, you could find a sponsor for your Flashback Friday.
Member Spotlights – what a great way to highlight a member by telling their story. Members will pay you to tell their story on Facebook. Think about delivering real content on the business and how they are interacting with the community. Don’t over play this on your page. Maybe sell one a month or one a week.
Holiday Campaigns – shop local with a coupon. He talked about a company that can embed your logo within a QR code. Remember QR codes, Covid brought that dead industry back! Everyone is using QR codes again to highlight a sponsor and their company.
He went on to talk about Facebook pages vs groups for your organization. The groups are market segmentation of your total membership (think of it as folks who rally around an issue like workforce, healthcare, etc.). And think of it that way! It’s all about engagement and he stated that Facebook groups have a higher level of engagement than pages.
He ended with suggesting you keep a balance on your Facebook page. Don’t go all sponsorship, but do focus on how you can monetize Facebook. Do make sure you have quality content on your platform, page/s or group/s. He quoted the President and CEO of the Robins Chamber that said, "this has also increased their engagement, recruitment and retention."
Make sure you pick the right platform for your organization and more importantly that you can support with your organizations resources.
For more information on Jason Ebey go HERE.
