I attended a breakout session recently on the title of this blog and jotted down the following suggestions from the speaker.
The following 8 tips are worth a review as you look for ways to get your message out to not only your members but to your non-members in the community.
Here's also a great website to get more ideas on marketing on a small budget from Entrepreneur Magazine.
The following 8 tips are worth a review as you look for ways to get your message out to not only your members but to your non-members in the community.
Here's also a great website to get more ideas on marketing on a small budget from Entrepreneur Magazine.
#1 Exclusive Campaigns
- TBT (throw back Tuesday) is a great example of an exclusive campaign in social media
- Get pictures from past events - pictures, facts, etc.
- Tie it to each programs (i.e., months lunch, annual meeting, etc.)
- Book it on Hootsuite
- History Monday - facts on your chamber
#2 Thought Leadership
- Staff as experts (networking tips)
- Content marketing
- Visit a member and write about it
- Building the brand
#3 Earned Media
- Relationship building
- Be a source in good times and bad (answer the phone)
- Find the hook
- Find the human element
#4 Testimonials
- On your events or mission
- On helping a business grow
- On a legislative victory
#5 Out
- Membership plaques
- New member orientations
#6 IN
- In-window clings
- E-plaques
- Membership 101 (for everybody, including new members)
#7 Public Service Announcements and Media Partnerships (free)
- Radio station (quote something from research, etc.)
- One minute spots each week (interviews with business owners)
- Spots run 8 times a day for a week
#8 Video
- Storytelling
- Everyone is going in this direction
- Use your smartphone, hold phone horizontally and use a business card holder to keep phone steady
- Portable light for phone (battery powered) - side of face
- Put yourself between the light and the interviewee
- Keep camera rolling at all times
- Do not script answers, ask questions
- Know what your story is going to be about - asking 2, 3 or 4 questions should do it
- Use iMovie to tweak the finished product
Great tips to think about as you market your chamber to your members and the community at large.
