What are your current retention rates? Do you
know?
If not, that's the first thing you need to do to understand
your membership and where your money comes from on an annual basis.
Let's review the basics, 90% retention, 80% retention, 70%
retention can make a huge difference in your recruiting strategy.
If you're at the 90% retention level, great, consider yourself
lucky, because most chambers are nowhere near those numbers.
You've heard the old saying, engagement increases
retention. Yes, and maybe no!
The bottom line is you want to recruit members who believe in
what you do (your mission) and they're called "Altruistics." They will support you no matter the issues of the day that your
Chamber may be dealing with at any given time.
For more information on different types of members please visit YTheyJoin.com or HERE.
For more information on different types of members please visit YTheyJoin.com or HERE.
An "Altruistic" by definition, believes in what you do
and will not change their mind in supporting your chamber over any contentious issue that may arise from time to time.
They believe that you want a strong economic environment for
not only the business community but also the general public and that's why they
will support you, even if they don't believe in any one specific issue that they
may disagree with you on.
Those are the members we want!
Why chase members that you have to please every day vs the
"Altruistic" that will be with you every day, week, month and year
because they believe in you and the greater cause?
Find the "Altruistics" in your community and recruit
them today. They will support your efforts in building the future of your organization and your community.
For a previous blog post on membership equations go HERE.
For a previous blog post on membership equations go HERE.
Good luck!
