Sponsorships have been a great source of income over the year, but are we spending the right amount of
time and energy to make sure they are working for both the sponsor and the chamber?
I like to use
the word "partner" instead. It just
makes a statement that we’re in it together.
And that's the
way it should be. They need to see
value, if they get it, they’ll be there for the long haul and that means you
have to spend less time on the next deal.
Do you have
exclusive deals?
In other
words, limit the about of “partners” you will have and focus on those opportunities in your program of work.
I’m a fan of
less is more, that's an example of fewer “partners,” but paying more for that opportunity, which is a win win for both entities involved.
What are
some of the things you could be doing together:
- Joint marketing letter/email showcasing their product/program;
- Logo placement throughout the year on your social media platforms and website;
- A chance to introduce a speaker/s at your monthly programs; and
- Allow them to write a blog post (you have editing rights) etc.
Again, what’s key
is your future sponsorship deals is to think of them as “partners."
Something to think about!
Something to think about!
