If
you haven't had a chance to read the most recent Membership Marketing Benchmarking Report by Marketing General, Inc. you should. You can find it HERE.
One
key finding, and there are many, is that snail mail is not dead.
While
we live in a real-time, social world, sometimes direct mail is just the right
formula to get in touch with your members and non-members alike.
I
talked about membership recruitment vehicles in a previous post HERE. The
point I'd like to get across again is that there is not one silver bullet.
You must test all:
You must test all:
- Direct Mail
- Member-get-a-member campaign
- Social media
- Etc.
Notice that direct mail is at the top of the list. It scored the best in the study. It might not be your number one recruitment tool, but don't discount direct mail.
For a blog post on direct mail from the folks at Marketing General, Inc. go HERE.
For the most recent Marketing General, Inc. Membership Marketing Benchmarking Report go HERE.
Good luck!
Good luck!
