Membership Shift

In Sarah Sladek’s book "The End of Membership as We Know It," she discusses three shifts that will have a major impact on membership organizations.

While there have been many books written on membership, some with a doomsday approach, this book, for me anyway, just confirms the fact that you need to adapt to change and be relevant to your members.

The three shifts discussed in her book are:

  • Economic recession;
  • Demographic change; and
  • Technology

And by the way, that's not a new concept.  

She goes on to talk about how we need to solve problems and provide solutions for our members.  That's not a new concept either.

I assume you're already doing that!

So while something’s change, others stay the same.

Remember, it's been said here before that you can't be all things to all people/members.  Decide on what kind of chamber you want to be and deliver on that promise/brand.

What is your brand?  For a previous blog post on that go HERE.

If you can't answer that question, you need to go back to your board and members and survey them to see what they want out of their chamber membership.

That's called a needs assessment survey and for a previous blog post on that go HERE.

Once you know what their needs and wants are, fulfill them!

One thing I do know that's not going to change is the need to be a strong advocate for your members before different levels of government.

Explain how the chamber is in the business of advocating and solving problems for their small business which in turn will help grow their business.

Be an advocate!