At a recent conference, I attended a breakout
session with the same title of this blog post.
What did I get out of the session?
Three key points that I took away were:
- Message needs to be a benefit not an annoyance;
- Integration of data/information is key to your audience; and
- Media agnostic, on demand, mass communication with personalized content needs to be in real time.
I especially want to focus on the last bullet since
I believe it's a key component of running a successful digital campaign.
You can't just focus on one medium (i.e., web, a social media platform, etc.). You must be on all, web,
mobile, audio and video and then find the platform where your members our
listening (i.e., Facebook, LinkedIn, Google+, Twitter, Pinterest, etc.).
Make no mistake about it, this is not easy to
do. Don't let the perfect get in the way
of the good.
For a list of Jay Baer's top 33 digital marketing blogs go HERE.
For a list of Jay Baer's top 33 digital marketing blogs go HERE.
Just get started today!
