We’ve all heard it before, 20% of your members contribute to 80% of its success and carry 80% of the load, work/financial, etc.
Remember, you can’t be all things to all people. So don’t go down that path and try to be. Focus on your core competencies.
Here are a few provocative statements/ideas:
- Have you ever fired a member?
- Told a potential member that the chamber may not be the place for their resources?
- Kicked any "Sacred Cows" to the curb?
Again, focus on the 20%, that’s your core business. Don’t apologize to the 80%. And this goes without saying, you must always deliver the core goods (value) to your members.
That’s why the 20% back you!
As talked about before, a recent study by the Western Association of Chamber Executives (W.A.C.E) identified the following as what members want from their chamber:
- Advocacy
- Networking
- Business education
- Support the local community
- Economic development
This is a great place to start your next conversation with your board on what core competencies your chamber should be focused on, the rest just might be considered white noise.
Until next time!
