As stated before, it’s making noise. We all need to continue to pay attention to what your members want and the channels they're using to communicate.
If there’s one thing I’ve learned, it’s the fact that tomorrow will bring a new gadget, app, social media trinket with shining stars for you to engage in and potentially use as your new shiny tool to attract members.
I find myself chasing the elusive “next best thing” from time to time. At the end of the day, you could probably keep up with all the different social media tools out there (i.e., Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, Ning/proprietary site, Wiki’s, blog, etc.), but you’d be exhausted and I’m not sure all your members are on all of these platforms.
My advice, pick the two or three that make the most sense for your chamber and focus on tying them together and communicate a succinct message while maintaining a consistent brand.
Communicate that brand using all communication vehicles you’re used to working with (i.e., website, newsletter, magazine) and add the two or three social media tools you’ve decided to focus your resources on to communicate with your members.
Social media is just one more avenue we can use to communicate effectively with our members.
Let’s not make it the only way we’re communicating with our members!
For additional resources on social media go HERE, HERE and HERE.
