Customer Service

What does that mean?

In our business, I believe it means taking care of our members by providing the best programs, products and services on a daily basis to help them run their businesses.

It also means advocating for them at the local, state and federal levels of government.

There are a lot of customer service “best practices” lists floating around, just Google it.

Having said that, here’s a starting point for your customer service representatives when interacting with your members:

  • First and foremost listen to your member and their challenge/complaint;
  • Tell them you’re sorry and ask how you can help solve their situation;
  • Go out of your way to make it right;
  • Ask if there is anything else you can do for them; and
  • Thank them for their business/membership.

Empower your employees to make it right on the spot.  If they have to ask and get back to the member, you’ve lost your chance to solve your member’s problem in a timely and efficient manner.

A happy customer will spread the news of how you made it right!

For a neat infographic on 10 best practices to improve customer service from the Salesforce blog go HERE.