Here’s my takeaway!
He started with two stories.
Medical association story - they wanted a new product, they did feasibility studies, etc. – six months later they went to the board with their results and the board said no thanks!
Lego story – their version of the design sprint concept, one week process, 150 sprints a year! Bottom line:
- New ideas don’t take forever to come to fruition;
- New ideas need tangible discussion; and
- New ideas rarely start out ready.
Best ways to come up with new ideas, be an idea-driven organization?
Here are the 5 skills for a culture of innovation.
- Discover – get smart, understand the problem, gain insight. Asking questions is a key component of this process.
- Diverge – create choices and options to see what could be. Good ideas come from many ideas.
- Debate – use the group to discuss the pros and cons of the ideas. It’s about the idea not about people, no opinions. In other words, getting different perspectives from different viewpoints. Think open ended questions not yes or no questions. He gave two ways to open the discussion - What I like! What’s missing?
- Develop – the group builds a prototype of the best idea so others get the idea.
- Demo – now it’s time to present your idea to “outsiders.” User experience vs design can be two very different things – sidewalk meme.
Innovation questions – Why? How? What if?
Crazy eight exercise! Fold a piece of paper three times (go HERE for his example). You now have eight panels to write in eight different ideas on solving a problem or creating a new program. Great tool for your board members when doing your next annual strategic plan.
For more information on Greg Roth go HERE.
