I read a fascinating article recently that referenced a study by the Zenith agency on target marketing to generations.
And I connected with the idea that we need to stop thinking about target marketing by generations and start targeting based on what individuals want.
I bet you’ve been in those sessions on the characteristics of each generation and then the person next to you says, “that’s not me” and "I hate being labeled."
Well this study talks about basing your target marketing on income, attitudes and mindsets.
It’s worth a read and should be factored into your annual marketing plan.