Are you communicating what your member’s value?
Once you know what your members value, communicate that throughout all your communication vehicles (website, newsletter, magazine, social media, etc.)
Go HERE for an article by Cathy Hight on the 10 reasons why members renew based on her many years in the industry.
Do any of her 10 reasons ring a bell with you? Members renew for different reasons. It’s not a one size fits all but the list she has set forth is a road map for your chamber.
And by the way, don’t guess what your members value, survey them. This is where your annual member assessment survey plays a role in your strategic plan.
One last thing to remember, when conducting surveys, you should always send to non-members too!
They may become members in the future and it might give you some insights on what they value if they become a member.
