Auditing Your Social Media Strategy

What social media outlets are you using to connect with your members?

Do you have an official review process in place to make sure you’re spending your resources wisely, based on where your members are spending their time online?

Don’t guess, do your homework and get the analytics to make the right choices.

I recently came across a great article that talks about this subject matter and basically states if you’re not using Pinterest, your members might be missing out on a great opportunity to grow their business.

As mentioned in the article, most folks are spending their resources on Facebook, Instagram and Twitter.

For an article on the Top 7 Pinterest Categories go HERE

For an additional blog post by Hubspot on the Ultimate Marketing Guide to Pinterest go HERE.

I think it’s important to keep our eye on the trends, study what works best, and implement that strategy, based on a yearly review.

As I’ve said before, I’m a fan of less is more!  At the end of the day, go where your members are spending their time online.

For a great resource on conducting a social media audit for your organization by Hootsuite go HERE.