What social media outlets are you using to connect with your members?
Do you have an official review process in place to make sure you’re spending your resources wisely, based on where your members are spending their time online?
Don’t guess, do your homework and get the analytics to make the right choices.
I recently came across a great article that talks about this subject matter and basically states if you’re not using Pinterest, your members might be missing out on a great opportunity to grow their business.
As mentioned in the article, most folks are spending their resources on Facebook, Instagram and Twitter.
For an article on the Top 7 Pinterest Categories go HERE.
I think it’s important to keep our eye on the trends, study what works best, and implement that strategy, based on a yearly review.