I recently attended a conference session (title of this blog) by Shama
Hyder and Eric Kuhn.
Social Media - new
definition - people are now the media!
The reach of
any event can go viral - the old event that had 10,000 now is reaching millions -
think the United airlines story - everyone around the world knows what
happened.
In today's
age you have the opportunity to get your message out and many will say the
Millennials are the ones to get that message out.
By 2020 they
will make up the majority of the workforce.
3 Trends in
Social Media
- Identity-Based Ecosystem - showcase their own identity;
- Content Curation and Community - collaboration, community; and
- Video Device Agnostic (web + people = TV).
Eric Kuhn - from Hollywood to Silicon Valley. Where we
came from?
3.7 billion
global Internet users who are on facebook, Instagram, Twitter, YouTube,
Snapchat, email, Kickstarter, Tumblr, Podcast, Tinder.
Fight for
future - Uber owns no cars, Alibaba has no stock, airbnb owns no properties,
wiki-links sells no encyclopedias.
SoMoLo -
social, mobile, local - Uber and Lyft - content is
important.
Best
Practices
- Have a purpose, a point of view on social media;
- Go viral - inform, inspire and insight to action (why you should share); and
- Talk with the audience not at the audience or down to the audience.
How social
media now effects every organization?
- Content is currency;
- Live your brand;
- Design matters (what it looks like); and
- Have purpose and value with your product, programs.
Until next time!
