Content Marketing

Some say that Joe Pulizzi is the father of content marketing.

Joe is the founder of Content Marketing Institute and for more information on CMI go HERE.

I recently attended a session of his and came away with the following observations.

Where did it begin?

• Website = infinite storage.
• Social Media
• Corporate stuff and customer stuff (circles)
• Content stuff and customer stuff (circles)
• Corporate stuff/content stuff/customer stuff

You must be consistent with your content marketing (i.e., regular posts). Did you know that 85% of blogs have 5 or less posts.

The five elements of building a presence on the web.

1. Sales, Saving, Sunshine (create a why for each social media channel):

• Sales - Copyblogger gives content to get sales
• Saving - en.jyskebank created a TV station
• Sunshine - John Deere created a magazine The Furrow - largest distributor of agricultural content - new customers

2. Create a content marketing mission statement:

• Help X save time, answer questions - you fill in the blank.
• Template - core target audience, what will be delivered, and the outcome for the audience
• Create a mission statement
• Define your audience
• Deliver the goods
• What is the outcome you want?

3. Don't build your content ship on rented land:

• Facebook - pay to play - only 5% see your posts.
• Joe is a big fan of LinkedIn
• Focus on subscribers as a key metric (building an audience)
• What's the difference between those who subscribe to my content and those that don't?

4. Leverage influencers, then build an audience:

• OPC - other peoples content
• 4:1:1 OPC, ebook, sales tweet
• Slideshare owned by LinkedIn

5. Open up your wallet:

• Build vs buy - you can build your own or buy it
• Buy an influencer

Another great book I read on the subject matter is The Laptop Millionaire. The one thing that was repeated over and over is that subscribers are key to your success.  Get peoples emails - emails are the key.

Until next time!